Privacy Policy

Effective date: April 13, 2017


This privacy policy discusses the “personal information” that Key Beauty Systems (West) Inc. and J.F. Beauty Inc. (“LB Canada”) obtains from you on Labiosthé and in connection with signing up for any newsletter service. “Personal information” means information that is about an identifiable individual. This may include things like your name, e-mail address, mailing address, birthday, telephone number, photographs, personal images, or information about the products you purchase.
This privacy policy does not cover information that you submit on other websites, even if we communicate with you on those sites. For example, if you post something on Facebook or YouTube, that information is governed by the privacy policies on those websites, and is not governed by this policy.


The following are examples of the personal information that we collect:

Activity: Examples of Personal Information Collected
Opening an account on our website: Name and e-mail address
Purchasing on our website: Name, credit card number, billing address, shipping address, phone number
Submitting product reviews or using Interactive Services: Name, e-mail address
Signing up for our newsletter: Name, e-mail address

In addition to the above, we may use the following technologies and services to automatically collect information about your activities on our websites:

  • Cookies. These are small bits of information that are placed on the hard drive of your computer. Cookies remember information about your activities on the site to make your visits to our website more enjoyable and valuable to you by providing a customized experience and recognizing your preferences when you visit our website. If you've chosen to disable cookies on your browser, some of the functionality of our website may be lost. Certain of our web page, particularly those that require a login and password, require that cookies be enabled in your browser and cannot be used when you have disabled cookies in your browser.)
  • Flash Cookies. These are data files similar to cookies, except that they can store more complex data. Flash cookies are used to remember settings, preferences, and usage, particularly for video, interactive gaming, and other similar services. Sometimes they’re also called Local Shared Objects, or LSOs.
  • Google Analytics. Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage. By using this website, you consent to the processing of data about you by Google in the manner described in Google's Privacy Policy- external site and for the purposes set out above. You can opt out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google- external site.
  • Web Beacons. These are small graphic images on a webpage or in an e-mail that can be used for such things as recording the pages and advertisements clicked on by users, or tracking the performance of e-mail marketing campaigns.
  • Web Server Logs. These are records of activity created by the computer that delivers the webpages you request to your browser. For example, a web server log may record the search term you entered or the link you clicked to bring you the webpage. The Web server log also may record information about your browser, such as your IP address and the cookies set on your browser by the server.
  • Geo-location Technologies. These technologies permit us to determine your location. We may ask you to manually provide location information on our website and may automatically collect general location information from your web browser.

Note that we do not intentionally collect any personal information from children under the age of 13. If you are under the age of 13, you can look at our websites, but you should not make a purchase, register, or submit personal information to us.


LB Canada primarily uses the personal information that it collects to provide you with products, information, and services. We may also use your information to track your purchase history and to contact you for account and promotional purposes. We may also use your personal information for other legitimate business purposes, including to detect and prevent fraud, to collect amounts owing to us, and to maintain business records.


LB Canada may share your personal information in the following circumstances:

  • Key Beauty Systems (West) Inc. and J.F. Beauty Inc. “LB Canada” is the authorized distributor of La Biosthétique Paris products in Canada. We have been granted the right to do so by Laboratoire Biosthétique GmbH & Co. Accordingly, LB Canada may collect personal information from you and share it with that company in order to comply with our contractual relationships with that company.
  • Service Providers. We may share your personal information with companies that perform services for us (including affiliates acting in this capacity), such as fulfilling orders, delivering packages, sending postal mail and e-mails, analyzing customer data, providing marketing assistance, processing credit card payments, investigating fraudulent activity, conducting customer surveys, and providing customer service. Some of our service providers may be located outside of Canada, including in the United States. While outside of Canada, personal information will be subject to applicable foreign laws, which may permit law enforcement, government or national security authorities to have access to your personal information in certain circumstances.
  • Social Networks, Widgets, and Plug-ins. If you use any features made available to you on our website by a third party it may result in information being collected or shared between us and the third party. For example, if you use Facebook’s “Like” feature Facebook may register the fact that you “liked” a product and may post that information on Facebook.
  • The public. LB Canada may share the personal information that you submit through one of our interactive services, like product reviews, with the general public or our affiliates.
  • Other instances. LB Canada may share your personal information in order to protect the legal rights of our company, our employees, our agents, and our affiliates, to protect the safety and security of our visitors, to detect and protect against fraud, or to comply with law or legal process.

LB Canada may share de-identified information (i.e., information that is not directly connected to your name) in the following circumstances in addition to those identified above:

  • Behavioral-based advertising. A third party may use technology (e.g., a cookie) to collect information about your use of our website and other websites so that they can provide advertising about products and services tailored to your interest. That advertising may appear either on our website, or on other websites.


The file containing your personal information is maintained on our servers or those of our service providers and is accessible by our authorized employees, and agents who require access in order to perform their job functions. We realize that our customers trust us to protect their personal information. We take that task seriously and maintain reasonable and appropriate physical, electronic and procedural safeguards to help protect your personal information. While we attempt to protect the information in our possession, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances.


Your Options
What you need to do
Updating or Correcting The Personal Information Relating To Your Account
If you have created an account on our website, you can log into your account and update or correct any of the information you have provided, such as your name, e-mail address, and other preferences.
Receiving newsletters and promotional e-mails
You can click the ‘unsubscribe’ link at the bottom of any promotional e-mail you receive from us.
Behavioral Based Advertising
You can opt-out of some, but not all, online behavioral based advertising by clicking here or by using your browser settings to block cookies or notify you when a cookie is set.
Remove content from product reviews
You can remove content that you posted on a public part of our website, such as part of a product review, by e-mailing details to or Note that we will try to honor your request to remove information, however, our removal of your information does not completely erase that information from the internet. For example, historical copies, or “caches,” may remain.
You may also withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. However, if you withdraw your consent to certain uses or disclosures of your personal information, we may no longer be able to provide certain of our products or services.


If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information, you can contact us by mail, telephone, or email at:

Key Beauty Systems (West) Inc.
8-6325 11th Street SE
Calgary AB, T2H 2L6 Canada


J.F. Beauty Inc.
260 Ness Street
St-Laurent, QC h5T 0A6 Canada

Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.
If we need, or are required, to contact you concerning any event that involves your personal information we may do so by e-mail, telephone, or mail.


We may revise this policy from time to time. You should review our privacy policy periodically so that you keep up-to-date on our most current practices. We will note the effective date of the latest version at the end of each policy.