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The fascination with platinum blonde! Blonde know that blonde is not just a hair color, but also a lifestyle. Though, blonde hair needs special care. That is why No Yellow Shampoo .07 Crystal particularly gently cleanses and conditions cool blonde hair and gives it an elegantly shimmering crystal shine. The sunflower extract contained in No Yellow Shampoo .07 Crystal fortifies free radicals that are caused by UV radiation. Consequently, the color protection complex ensures color pigments last much longer and the color stability is increased. Moisturizers condition hair and scalp. Violet color pigments in the shampoo invigorate and maintain the crystal blonde color reflex while you wash, neutralize undesirable golden yellow reflexes, even in naturally grey hair, and result in lastingly beautiful color and brilliance. The hair shines in the most elegant shade of crystal blonde and features seductively radiant vibrance.