For the second season running, La Biosthétique Paris is the official Mercedes Benz Fashion Week beauty partner, and thus also responsible for the hairstyles and make-up concepts at Marc Cain.3 July 2018 in Berlin. The Mercedes Benz Fashion Week is gathering speed, and Berlin is receiving its guests from the fashion world with dreamy summer weather. Whilst the first shows are already being held in the official Fashion Week location, the E-Werk in the Berlin-Mitte neighbourhood, at Berlin's Westhafen (Western Harbour) between the Moabit and Charlottenburg neighbourhoods countless black limousines are packed bumper to bumper around the canal to get to the main entrance of the WECC - Westhafen Event and Convention Center.
Traditionally, on the Tuesday evening of Fashion Week, the well-established German company Marc Cain, which was founded in 1973, presents its new collection, and this always means a large number of celebrities crowding around the catwalk. As expected, numerous photographers and television teams are crowding in front of the entrance to the Marc Cain Fashion Show, which is kept in the "Le Riad" style of the new collection, hoping to catch a photo of one of the celebrities.
They are not disappointed. Whilst the sun transforms the Westhafen canal in the background into a sparkling sea of stars, the real stars come and go on the red carpet as they exit their limousines. This evening, the Marc Cain label, which is particularly popular with celebrities and influencers, is welcoming Veronica Ferres, Annemarie Carpendale, Joy Denalane, Bettina Zimmermann, Marie Bäumer, Liv Lisa Fries, Stefanie Giesinger and the band, The Boss Hoss in the front row. They are joined by representatives of the most important magazines such as Beatrice Graf ("Vogue") and Marie von den Benken ("Stern"/"Nylon").