La Biosthétique is celebrating the début of "Homme" at Gentlemen's Circle in Berlin.

Located in the Berlin-Mitte district on Bebelplatz, the manufactory for gentlemen's culture "Gentlemen's Circle" was created by La Biosthétique brand ambassador and salon owner, André Goerner. Here, La Biosthétique Paris celebrated the grand début of the new and exclusive men's product range, Homme. Numerous celebrities invited by exclusive men's magazine "GQ" and La Biosthétique Paris celebrated the launch of the new men's range.

Given a man's self-image has significantly changed in society, it's only natural high-quality, smart body care should also evolve to become a part of his individual expression and personality. With an uncompromising focus on men's needs, the La Biosthétique Paris high-tech care range, Homme, was created to easily, efficiently and effectively assist men of all ages in their everyday beauty routine, whilst fulfilling the highest quality standards in terms of effect and ingredients.

La Biosthétique Managing Director, Felix Weiser

"Over recent years, we continued to receive constructive feedback that our salon owners wanted to offer their male customers a greater selection of exclusive products. We responded to this customer wish by launching Homme. La Biosthétique was happy to accept this challenge whilst fulfilling and maintaining the highest quality standards."

Big male names experience the Homme range

Whilst the celebrity guests enjoyed being pampered by La Biosthétique beauty experts with the new Homme range, magician Thimon von Berlepsch enchanted the La Biosthétique Gentlemen's Circle and "GQ" guests with his breathtaking tricks and incredible hypnosis, thus turning the evening into an omnisensual and unforgettable experience.