GQ Magazine Awards

Men of the Year, 2018

In Berlin, international stars came together to celebrate the GQ's "2018 Men of the Year" awards. La Biosthetique was there, partnering backstage and styled the various celebrities.

November 2018: The Komische Oper Berlin probably hasn't seen this many dinner jackets and evening gowns in quite some time. "GQ" invited people to Berlin for the "Men of the Year" Awards. For the 20th time running, the magazine held the "Men of the Year" awards. Organisers pampered the evening's 850 international guests with Hollywood glamour and celebrated international achievement within film, music and fashion industries, as well as sports and culture.

GQ brought Hollywood charm to Berlin. Patrick Dempsey received the reward in the "TV International" category, Orlando Bloom ("Style") received an award as an actor and fashion icon, US music star Jason Derulo received the "GQ Award" for "Music International" and actor Henry Cavill has now been dubbed not only Superman, but also "GQ Man of the Year 2018" ("Movie International"). It was probably the best guest list in Berlin. The legendary GQ Awards. And La Biosthétique had the honour of styling the GQ winners and guests, and presenting the new Homme range specially for men's hair and skin needs.

Designer of the Year: Dries van Noten

Sports Icon: Bastian Schweinsteiger

Movie International: Henry Cavill

Music International: Jason Derulo

TV National: "Das Boot"

TV International: Patrick Dempsey

Style: Orlando Bloom

Legend: Herbert Grönemeyer 

Fashion Icon: Donatella Versace
Song of the Year: Severija Janusauskaite "Zu Asche, zu Staub"

The loveliest impressions of the legendary “GQ Men of the Year Award” at the Komische Oper Berlin:

Getting Ready

Before they graced the red carpet, actors, influencers and models met in the manufactory of gentlemen's culture, "Gentlemen's Circle" in Berlin-Mitte, which was created by La Biosthétique brand ambassador and salon boss, André Goerner. Robert Seeliger (actor), Nik Xhelilaj (actor), Peter Soubbotnik (influencer and model), Vincent von Thien (influencer and model) and GQ influencer Ben Dahlhaus enjoyed hairstyling with the new Homme range. The eight-product high-tech care range, which easily, efficiently and effectively assists men of all ages in their daily beauty routine, was also the highlight when leaving the opera: every GQ guest received an exclusive La Biosthétique Homme gift bag.