The La Biosthétique Paris Color System Blonde makes going blonde even more natural, even more gentle and even more exciting.
Blonde is much more than just a hair colour. It's an attitude. It's a lifestyle. For a long time, being blonde has no longer been a question of genetics. Women choose to go blonde. Stars from Marilyn Monroe to Lady Gaga prove the special attraction of blonde hair. Whether blondes really do have more fun, as Rod Stewart and an iconic advertising slogan claim, remains to be seen. But one thing's for sure: the blonde hair colour makes the world more varied and more lively, arouses emotions, associations and desires.
From blonde to blonde
Not all blondes are equal. With Blonde Powder La Biosthétique is setting new standards in bleaching services. Conventional bleaching opens the cuticle of the hair with a highly alkaline pH level between 10 and 11, which makes it more porous and more brittle, which in turn can result in a rough and damaged hair surface, as well as oxidation damage inside the hair. The particularly creamy bleaching powder Blonde Powder, on the other hand, protects hair and scalp with a lower pH level. The cuticle remains much smoother and flatter, the inside of the hair is better protected. Noticeable results are a vital feel and shiny colour of the hair.
