Originally, Siegfried Weiser ran the company together with founder Marcel Contier. Today, after Contier's death, Siegfried Weiser runs the business together with his sons Jean - Marc and Felix at their company headquarters and home in Paris and Pforzheim, where the company's research is performed and the production is located.
The focus on family values instead of short-term shareholder value opens up strategic horizons, as does the combination of cosmopolitan elegance of the French metropolis Paris and the quality-obsessed manufacturing culture of the traditional craftsmen's town of Pforzheim, in the Black Forest. This makes La Biosthétique international with clearly identifiable local roots at the same time. International yet, organized in a way where every aspect of the business can be run by a single family member. Meaning everybody and everything is connected as one.